Ecolabel Guide
What is Ecolabel Guide?Ecolabel Guide is developed to help consumers make sustainable choice of products based on the information that stands behind the label and to recognize ecolabels from another labels.The app comprises database of the most popular “eco”, “organic” and other environmental and social labels one can find on the products all around the globe. The recognition tool allows to take a photo of the label on the product’s package and immediately answers the questions:• Can I trust this label?• What does it say about the product?• Where else can I find this label?To simplify the process, the environmental labels are classified into groups according to the scope of criteria they cover and whether or not the independent assessment took place before the label was placed on the package. See more at Methodology.Why Ecolabel Guide?Every time we go shopping, we can see that many food and non-food products are claimed to be “green”, ‘eco-friendly” or “organic”, and have labels that look very much like ecolabels. According to the EU consumer market study of 2014, 70 % of the non-food products assessed have one or more explicit environmental claims. In different regions, the regulations on green claims differ – some of them are more rigorous, others leave much space for unverified self-declarations. This led to the expanding usage of unverified green claims with no substantial evidence, which got the
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Ecolabel Guide
What is Ecolabel Guide?Ecolabel Guide is developed to help consumers make sustainable choice of products based on the information that stands behind the label and to recognize ecolabels from another labels.The app comprises database of the most popular “eco”, “organic” and other environmental and social labels one can find on the products all around the globe. The recognition tool allows to take a photo of the label on the product’s package and immediately answers the questions:• Can I trust this label?• What does it say about the product?• Where else can I find this label?To simplify the process, the environmental labels are classified into groups according to the scope of criteria they cover and whether or not the independent assessment took place before the label was placed on the package. See more at Methodology.Why Ecolabel Guide?Every time we go shopping, we can see that many food and non-food products are claimed to be “green”, ‘eco-friendly” or “organic”, and have labels that look very much like ecolabels. According to the EU consumer market study of 2014, 70 % of the non-food products assessed have one or more explicit environmental claims. In different regions, the regulations on green claims differ – some of them are more rigorous, others leave much space for unverified self-declarations. This led to the expanding usage of unverified green claims with no substantial evidence, which got the
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